Tag Archives: oil caught fire

Data was the new oil, until the oil caught fire | TechCrunch

We’ve been hearing how “data is the new oil” for more than a decade now, and in certain sectors, it’s a maxim that has more than panned out. From marketing and logistics to finance and product, decision-making is now dominated by data at all levels of most big private orgs (and if it isn’t, I’d be getting a résumé put together, stat).

So it might be a something of a surprise to learn that data, which could transform how we respond to the increasingly deadly disasters that regularly plague us, has been all but absent from much of emergency response this past decade. Far from being a geyser of digital oil, disaster response agencies and private organizations alike have for years tried to swell the scope and scale of the data being inputted into disaster response, with relatively meager results.

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