Tag Archives: Nike ad

What Do Women in Other Markets Really See When They Watch a Nike Ad? We Asked Them | Adweek

In a recent Nike ad about equality, created by Wieden + Kennedy, a conviction-laden voice says, “Opportunity does not discriminate.” In the background, Alicia Keys croons, “Change is gonna come.”

With that gorgeous piece of work, Nike touted its commitment to inspire people to take local action to advance the values of sportsmanship, self-empowerment and acceptance off the field. Perhaps in keeping with that, the Nike Women account on YouTube—mainly used to promote Nike Training Club—has, since January, released four different regional ads that seize upon these ideas.

In other words, Nike appears to be doubling down on ads that speak directly to women, with calls to activate locally and change social norms.

So, we decided to talk to women from each market to get a better sense of what they’re saying. Find those conversations below, along with the ads.

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Ad of the Day: Nike Gives Babies a Stirring Speech on Unfairness, Ambition and Triumph | Adweek

The marketing side of sports is banking hard on origin stories of late. Obviously, cute babies help too.

Nike’s “Unlimited Future,” by Wieden + Kennedy, opens on a nursery full of future sports stars, including diaper-clad LeBron James, Serena Williams, Neymar, Zhou Qi and Mo Farah. The babies gurgle to the faint music of Chopin’s Berceuse, Op. 57, playing from a plastic radio.

Then the door swings open. Brusquely. A man in a suit and leather shoes stops the jam, and the crowd goes silent.

It’s actor Bobby Cannavale. And he’s shaken off the stale mothball stink of Vinyl.

“Listen up, babies!” he growls, before kicking off the motivational speech that will shape these tiny future-athlete brains in ways that would make Freud fist-pump (as a lone baby does, at the very end).

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