Today, it’s cheap and accessible to film something and throw it on the web, with a chance it will become viral and be viewed by millions. The benefits of a business creating and uploading such a video are obvious; a popular video online can drive thousands of new customers to a business, as well as maintain the interest of current customers.

Of course, a video can only go viral if it’s entertaining in some way, whether it’s side-splittingly funny or extremely informative. Typically, viral videos either teach viewers something interesting in an engaging way or they make them laugh. Since most businesses aren’t in the comedic realm, businesses can most prudently expect growth out of videos that inform in some way.

Here are methods you can use to help your business grow with video.

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