There have been a lot of books written about business networking and referral marketing. I’ve written quite a few of these myself. There have also been a lot of books written about the difference between men and women. However, it dawned on me that no one had ever made the effort to combine the two subjects. With that realization, a new book project was born.

Over a four-year period, more than 12,000 businesspeople participated in a study focused around 25 simple questions. After analyzing the results of the survey, I was ready to speak about the results from an expert perspective in the book. I gathered together two of my fellow networking experts: Frank DeRaffele, to write from the male perspective; and Hazel Walker to write from the female perspective. Our combined knowledge and experience came together to bring a unique perspective to this innovative book.

Continue reading “Business Networking and Sex (Not What You Think) | Dr. Ivan Misner” →