Verizon has brought back its unlimited data plan. That’s great if you’re a Verizon customer. But it is terrible news for its investors.
Verizon (VZ, Tech30) stock fell nearly 1.5% in early trading Monday. It’s now down about 10% so far this year, making it the Dow’s worst performer of 2017.
Verizon’s move is a clear sign the company has to pull out all the stops to remain competitive with wireless rivals AT&T (T, Tech30), Sprint (S) and T-Mobile (TMUS).
“In recent months, both T-Mobile and Sprint had some success taking additional share from Verizon by virtue of their unlimited offerings,” wrote Morgan Stanley analysts in a report Monday morning.


