Did you know that 67 percent of smartphone shoppers will switch to a competitor’s site if the checkout process takes too long? That’s one of a handful of stats Google is releasing today in a new report about how brands like Walmart and Red Roof Inn are moving the sales needle with mobile marketing.
Here are four of the most interesting case studies in the report. It’s no surprise that mobile budgets keep growing, but if nothing else, the below examples should give brand marketers a better idea of which mobile tactics actually work.
1. Red Roof Inn:
An estimated 90,000 travelers are stranded every day from canceled flights. So the hotel chain and 360i ran a mobile search campaign targeting folks scrambling to find a nearby hotel with creative like, “Stranded at the airport?”
Dispatches From The Front 