Usually, April 15 is the red-letter day on a business’ spring calendar. But this year, all eyes were on April 21, when Google’s new algorithm update — designed to provide a better search experience for mobile users — moved mobile optimization from nicety to necessity.
What does this mean? Basically, if your website isn’t mobile-friendly, you can expect your search-engine rankings, and ultimately your web traffic, to take a hit. Mobilegeddon is upon us.
Now that the big day has come and gone, you may be suffering from the fallout. To help, we’ve identified five quick crisis-mode moves that can help you fix your most egregious mobile mistakes.
Dispatches From The Front 