Fuel Your Business by Answering These Two Questions | Entrepreneur

August 15, 2016 ~ knjohn ~ Leave a comment

Think niche! That’s actually a scary thing for entrepreneurs. You are starting a brand new business, and you don’t want to say no to anyone. You want — and need — to make sales. Naturally, the idea of targeting a very specific market, thereby excluding others, is scary.

I get it. When I started out, I positioned myself as a life, career and business coach. I was making sales, but was also targeting three distinct personas. This was no easy task, and it left me feeling drained.

Make No Apologies for Marketing Your Business | Entrepreneur

May 18, 2016 ~ knjohn ~ Leave a comment

I had lunch at my local art museum today — their scallops and black rice are my favorite. As the waiter left our check, he invited us to look at his photography in the museum store. He half apologized, saying that the store manager told him to tell all of his customers that his work is featured in the store. He did not need to apologize. When you are an entrepreneur, you can’t afford to apologize for marketing your work.