It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior or even an entirely new audience alters everything.
That said, it’s practical to reflect on the past year’s patterns and pay attention to growing trends that will influence next year’s success. Here are 10 marketing trends you would be wise to keep your eye on going into 2019.
It’s easy for entrepreneurs to get caught up in the hype of the latest trends in technology, mobile apps, social media, and the like. Many breakthroughs in these areas are indeed valuable for small businesses, particularly those that do all or most of their business online. However, much of what you hear on these fronts is hyped way out of proportion.
Sometimes, the person promoting the new trend has a vested interest. Just as often, people get enthusiastic about the latest bright and shiny thing. To help put this into perspective, here are a few overrated leading tech trends:
Dispatches From The Front 