Remember These Marketing Tips When Launching Your First Startup | The Startup Magazine

June 20, 2025June 19, 2025 ~ knjohn ~ Leave a comment

When launching a startup, visibility is crucial, and one of the most effective yet understated ways to achieve this is through signage. According to LinkedIn, a staggering 76% of customers enter a store for the first time because of its signs. This evidence highlights how powerful the impact of well-designed signage can be in attracting new customers to your business.

Signage serves not only as a marketing tool but also as a way to communicate your brand identity. The right sign can convey professionalism, creativity, and innovation, effectively setting the tone for what customers can expect. Therefore, investing in quality signage could be one of the best marketing decisions you make for your startup.

Furthermore, signage works tirelessly for your business 24/7, offering high visibility to passersby at all times of the day and night. It acts as a perpetual billboard for your startup, requiring no maintenance from you beyond its initial design and installation. With these marketing tips and their benefits, it’s clear that signage is a vital part of your marketing strategy.

Ten Simple Ideas to Deal With The Reality That Most Marketing Work Is Boring as Hell | marketingforhippies.com

January 25, 2017 ~ knjohn ~ Leave a comment

Here’s the truth: most of marketing your business is boring.

It’s the tedious making lists of people to contact.

It’s pre-writing emails.

It’s scheduling things out and making plans.

It’s rewriting headlines. It’s editing eBooks (dear God… the editing).

It’s doing all of those things when, frankly, you’d rather be having beers with friends or watching Netflix – House of Cards, amiright?).

99% of the work of marketing is not clicking send on the email or publishing the sales page. I think it’s why so many people do so poorly. It’s boring. It’s avoidable and, so, it is avoided.

What can be done about this?

15 indispensable content marketing tips | Econsultancy

June 12, 2014 ~ knjohn ~ Leave a comment

Some people may hate the term, but there’s no doubt that content marketing has caught on big time. As many people point out, there isn’t anything especially new in the concept of using content to attract customers, but what’s new is that content marketing roles are being created, and teams are being restructured.Content is becoming more tactical as a result. Today sees the release of a new content guide, 100+ Practical Content Marketing Tips: A how-to guide for editors, writers and content creators which presents the lessons we’ve learned from ten years of writing for this blog. Here’s a selection of 15 tips from the report, to give you a taste of the full version.