Getting positive mentions of your business, products, people and events in the publications that your ideal clients consume is an essential part of what I call the lead generation trio, advertising and referrals being the other members.
Tag: marketing strategy
Marketing Without Strategy is the Noise Before Failure | duct tape marketing.com
Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense.
Dispatches From The Front 