Just when marketers and small businesses have figured out how to market to millennials, a new demographic is capturing their attention.
Gen Z is a budding consumer powerhouse cohort that, according to NielsenIQ, is expected to reach $12 trillion in buying power by 2030. Gen Z is known for being digitally attuned and culturally diverse, and you can’t talk to them the same way you’d talk to other generations. We’ll examine Gen Z’s buying preferences and how businesses can use print media to attract these consumers.
What is Generation Z?
Generation Z, typically defined as those born between 1997 and 2012, now includes individuals in their teens to mid-20s. Many of them have already entered the workforce or are pursuing higher education. According to the NielsenIQ data cited above, by 2030, Gen Z will comprise 30 percent of the global workforce.
Dispatches From The Front 