When we’re trying to get the most out of our promotional budgets, we love to find a format that delivers effective low-cost advertising. But we love getting to play with the latest and greatest ad technology, too. Although many people overlook it today, the bus stop advert actually offers a great compromise between these two desirable values.
Here are a few of the reasons bus stop ads are well worth consideration for any brand that’s looking to increase its exposure.
Bus shelter advertising is highly scalable. The format delivers a low cost of entry that is friendly to local groups and small businesses, but the sheer breadth of exposure makes these ads attractive to large brands as well.