In October 2014, Apple launched its highly anticipated mobile wallet solution, Apple Pay. Although the ability to make purchases through a smartphone app was not a brand-new concept, the business world viewed Apple Pay as the product that would finally push near-field communication (NFC) and contactless payment technology to the forefront of retail.
“Apple raised visibility [of payments as] something you can and should be able to do with a mobile device,” said Gregory Mann, chief marketing officer of mobile wallet solution LoopPay. “It took the conversation out of B2B partners … and brought it to consumers’ dining room tables. The average person out there [now knows] this is something you can do with your phone.”