“There’s something going on in L.A.”

It’s the new refrain I hear from investors and even entrepreneurs these days. I hear it right after people decide to come by for a few days to “check out what all the fuss is about.” I hear it when I visit LPs all across the country: “Yeah, I haven’t been out there for a few years but I keep hearing that something is going on there.”

So what is actually going on in L.A.? Is it true that the ecosystem has changed? Has it begun to mature or is it just better marketed than in was, say, five years ago? These are the questions I set out to answer with our master of analysis at Upfront Ventures, Glenn Poppe who deserves the bulk of the credit for our work.

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