Like every other trendy diet follower, Morningstar Farms can’t wait to tell you that it’s vegan now. The Kellogg-owned company behind Chik Patties and fake bacon strips and Spicy Black Bean Burgers announced plans to makes all of its products 100% plant-based (vegan) by 2021.
Vegans who don’t read labels very well may be surprised to learn that many Morningstar Farm products contain egg whites or milk fat. Just last year, the company switched its popular Buffalo Wings, Chik’n Nuggets, and Buffalo Chik Patties recipes so vegans could work off their hangovers with Buffalo Wings like the rest of the planet.
Millennials are GRRREAT!
That, anyway, is what Kellogg Co. is banking on to help revive soggy cereal demand. Tony the Tiger and its other ageless characters have been losing the breakfast battle for years, so Kellogg is repositioning some of its brands as a snack for the nation’s largest demographic: people born from the early 1980s to about 2000.
While total U.S. cereal sales have fallen 8.8 percent since 2012, the share eaten in the afternoon and evening has risen steadily in recent years, hitting about 35 percent in 2015, according to the Battle Creek, Michigan-based company. That’s partly because millennials have embraced Froot Loops and Smorz as indulgent snacks, says Craig Bahner, president of Kellogg’s U.S. Morning Foods division. To ride the trend, Kellogg is repackaging products including Frosted Flakes and Special K in grab-and-go containers and emphasizing the nostalgic pull of cereal as a late-night treat.