Tag Archives: Keep it Simple Selling

How Your Small Business Can Benefit From ‘Keep it Simple’ Selling | All Business

Albert Einstein once said, “Things should be as simple as possible, but not simpler.” I agree. These words certainly apply to selling. Here’s how to keep it simple.

Simplify your number of offerings.

Some salespeople have to write proposals to make their sales, and others don’t ever write proposals. Whether you write proposals or not, you need to decide how many choices to present to your customers. Some salespeople think that offering a lot of choices is better to make more sales. They’re wrong. Salespeople should offer fewer choices to simplify their selling.

Here’s why. If you offer too many choices, you overload your customers–it makes it harder for them to make buying decisions. This may have happened to you when you were trying to make a purchase. It recently happened to me.

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