There are certainly no shortage of reasons — or excuses — as to why you needed to cancel a meeting 30 minutes before it was scheduled, or why you were 20 minutes late for a call or appointment. I know what you’re thinking: “but I was super busy” or “my previous investor meeting went long.”
The reality is you’re going to be judged by your actions, and your actions are saying the wrong things.
Look, I’ve lived in the trenches of startup warfare — actually I’m in them right now while building two companies simultaneously — so I can both honestly and accurately say that I understand that things get crazy. But I must also say that it’s incredibly important to effectively manage your time and schedule, at least if you don’t want to burn dozens of bridges through your journey, which will only make things more difficult in both the short and long runs.
Dispatches From The Front 