Journalists – Dispatches From The Front

Since ChatGPT came on the scene in November 2022, employees have been using the AI chatbot and other variations from Google, Microsoft, Apple, and others, to take notes, write emails, and translate meetings.

But could the tools you’re using to help your work actually take your job instead?

Goldman Sachs estimated in a 2023 report that AI could automate 300 million full-time jobs, while McKinsey wrote in the same year that up to 375 million workers may be displaced by AI by 2030.

While AI could take over jobs on Wall Street or software developer roles at Big Tech firms, a recent Pew Research survey found that AI experts deem three professions most at risk of vanishing in the next 20 years due to AI: cashiers, journalists, and factory workers.

I was thinking about this recently: When did we hand the keys over to journalists when it comes to shining the spotlight on our businesses? We now have to jump through hoops, write the perfect pitch letter, and stroke their egos to even be considered worth writing about. And even then, there are no guarantees that we’ll get in print (or digital print, as it were).

So why do we give journalists all our power?

I think we’ve become accustomed to this system where journalists are the despots in charge of granting attention to the companies they deem worthy, and so we write press releases and pitches desperate to fall in their good graces. But the world of marketing and PR has changed drastically, and we no longer need that archaic system. As entrepreneurs, we’re perfectly capable of generating a buzz about our brands without their help.

Tag: Journalists

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