User Backlash Forces Facebook Privacy Tweaks, Again | Technomix | Fast Company

Facebook’s privacy policy and their sharp treatment of it’s nearly half billion users is creating a huge backlash as the company attempts to push more and more private data into the public eye. I know I’m getting tired of dealing the daily interface changes, how about you?

Read the article about the partial security roll back and how Mark Zuckerberg’s personal information got out into the open here.

To Sell or Not to Sell: Silicon Valley Acquisitions Market Heats Up | Fast Company

Yet the history of small Internet companies being snapped up by large ones isn’t pretty. Just in the past few months, eBay has had to unload both StumbleUpon (the Web recommendations engine it bought in 2007 for $75 million) as well as the Internet-phone service Skype (purchased in 2005 for $3.1 billion), each for a loss. Yahoo is looking to rid itself of several properties, including Zimbra, the email company it snapped up in 2007 for $350 million. FeedBurner, Jaiku, and Dodgeball are only a few of the startups languishing in obscurity under the Googleplex.

Read Article.

How Rapleaf Is Data-Mining Your Friend Lists to Predict Your Credit Risk | Fast Company

Get ready for this. You’re being evaluated, no, judged by the company you keep on social networking sites. Using public data, new firms are making some pretty sweeping judgments about you based on what you freely post on sites like MySpace, Twitter and Facebook.

70% of U.S. consumers claiming they “definitely would not” allow advertisers to track their online behavior–even if they remained anonymous–its unlikely consumers will react favorably to businesses monitoring and ranking their social “footprints.” According to the CDT’s Dempsey, further oversight is inevitable, and will likely lead to more transparency. Ultimately, however, Dempsey believes consumers get what they pay for.

“Social networking is part of the advertising-supported Internet,” he says. “It’s one of the free services we all enjoy. Now people are becoming aware there is a cost.”

Read Article.

WTF, Google? | TechWatch | Fast Company

Walker, Texas Vandal
Walker, Texas Vandal

Processing billions of queries a day almost guarantees that Google will get some mutations now and then. Today, TechRadar discussed some of the quiddities of Google’s Suggest function, but the “WTF, Google?” meme goes much deeper. Here are some specimens.

Read Article.

Editor’s Note: I’m a sucker for a Chuck Norris gag.

More Advertisers Turning To Internet | Mike Sachoff

By Mike Sachoff – Thu, 07/23/2009 – 13:59

Relying less on print

The majority (92%) of advertisers are using Internet advertising in their media campaigns followed by print advertising at 88 percent, according to a new LinkedIn Research Network/Harris Poll.

At the same time, less than half are using radio advertising (46%), television advertising (46%) and mobile advertising (39%). The Harris poll found there is a regional difference as advertisers in the South are more likely to use radio advertising (57%) and television advertising (56%) while those in the West are least likely to use both (39% each).

Among those advertisers who are using each of these types of media, there is a difference in the level of usage since last year. Three-quarters of those who use Internet advertising (74%) say they are incorporating it more often while 69 percent of those who use mobile advertising are using it more often compared to a year ago. Unsurprisingly, the largest drop is with print advertising as half (49%) of those who use it are using it less often compared to a year ago while 41 percent are using it the same amount.
Continue reading “More Advertisers Turning To Internet | Mike Sachoff”