Tag: Instagram Reels

AI-Powered Reels recommendations are keeping us on Instagram | Mashable

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Unfortunately, it turns out we actually kind of like watching Instagram Reels.

When Instagram first launched Reels and promised to pivot the social media platform to video, users were livid. We threw fits. Kylie Jenner demanded that we “make Instagram Instagram again.” And, at first, Reels flopped as a lame version of TikTok.

But, at Meta’s earnings call on Wednesday, Mark Zuckerberg reported that time spent on Instagram had risen by 24 percent, an engagement increase he blames on Instagram Reels.

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7 Short-Form Video Mistakes to Avoid in Your Marketing Strategy | Entrepreneur

~ knjohn ~ Leave a comment

Over the past few years, short-form video has become one of the most engaging and fastest-growing content types across social media platforms.

TikTok, YouTube Shorts and Instagram Reels have all seen meteoric growth, garnering billions of users. According to Statista, Shorts alone boasts 30 billion views daily and 1.5 billion monthly active users in 2023.

Consequently, vertical short-form video has immense potential for digital marketers and businesses alike, and many now incorporate it into their strategies.

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