Don’t Buy Any Item in the Checkout Aisle | thesimpledollar.com

Grocery store designers are smart people.

They know that when you check out with a cart load of groceries, you’re going to be standing in that spot for a while. They also know that sometimes you’re unfortunate enough to have children with you.

Thus, they stock the checkout aisle with things that are perfectly selected for you to just toss on the conveyor without a second thought.

Magazines. Beverages. Gum. Candy. Car fresheners. The list goes on and on.

All of these items have a relatively low price point. All of these items are things with very attractive packaging. All of these items are things that you can quickly enjoy without much effort at all. All of these items are also priced so that the store makes a nice profit.

All of these items are meant for you to buy them without skipping a beat. Many people do it, too. (If that wasn’t true, the checout aisle wouldn’t be designed this way in virtually every grocery store.)

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