In my first book, You’re Just One Great Ad Away From Success, I wrote about knowing your customer and building out a customer avatar. If you were a consumer of my first book then you may well remember the chapter. I drew a terrible stick figure with speech bubbles around it containing interests, celebrities, niches, and so on. It was good fun, and we received lots of positive feedback about that chapter.

But knowing your customer is so important, that despite that detailed chapter in my first book, I feel there’s more value to be had from delving even deeper into the subject.

Read More