Why Do People Fail at Marketing Their Business? | Getentrepreneurial.com

March 9, 2017March 9, 2017 ~ knjohn ~ Leave a comment

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker

People fail at marketing for a variety of reasons. This list is not meant to be all-inclusive but here are the most common reasons I encounter:

Never been trained in marketing

Don’t understand the psychology of marketing

Are not consistent in their marketing message

Don’t ask for help because they don’t know who to trust

Don’t want to do it for themselves

Don’t know what works and do not want to spend the money

Make No Apologies for Marketing Your Business | Entrepreneur

May 18, 2016 ~ knjohn ~ Leave a comment

I had lunch at my local art museum today — their scallops and black rice are my favorite. As the waiter left our check, he invited us to look at his photography in the museum store. He half apologized, saying that the store manager told him to tell all of his customers that his work is featured in the store. He did not need to apologize. When you are an entrepreneur, you can’t afford to apologize for marketing your work.