In her Entrepreneur article, Julie Thomas reveals a five-step framework that helps founders, freelancers, and small business owners negotiate assertively—not combatively—with difficult clients. Her approach transforms high-stakes talks into constructive, value-driven conversations.
Impact:
1. Timing is everything: Hold off on negotiation until your prospect truly understands the value you bring. Premature haggling can signal uncertainty, eroding trust and weakening your position.
Dispatches From The Front 