What do you think of when you hear the phrase “growth hacking?”
Few trendy terms have been more misused and abused by ‘marketers is what I think.
I wrote this piece about growth hacking if you want my take.
For some perspective I turned to someone that I think does understand and correctly apply growth hacking tactics to marketing. In the end, all marketers growth hack a bit, even if all that means is trying new things to engage new customers.
Dispatches From The Front 