Google Glass has found yet another lease of life — but is it too little too late for smart glasses? | Live Science

It has been over a decade since Google Glass smart glasses were announced in 2013, followed by their swift withdrawal — in part because of low adoption. Their subsequent (and lesser-known) second iteration was released in 2017 and aimed at the workplace. They were withdrawn in 2023.

In December 2025, Google made a new promise for smart glasses, with two new products to be released in 2026. But why have Google’s smart glasses struggled where others are succeeding? And will Google see success the third time around?

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If You Search Google, It’s Painfully Easy to See Why Google Glass Needs a Reinvention | Adweek

A simple Google search for “glass wearer” makes it abundantly clear why Google Glass as we know it is no longer available in the marketplace and is being moved under Nest founder Tony Fadell for an overhaul. Here are some of the top results:

“Another Google Glass Wearer Attacked in San Francisco.”

“Google Glass wearers can steal your password.”

“Google Glass wearer removed from AMC theater.”

“Google Glass wearer interrogated.”

“Google Glass wearer robbed at Taser point.”

“The revolt against Goggle Glassholes.”

And that’s just the first page of the results. Also, type “Google Glass wearer” into the search bar, and it will auto-fill these words: attacked, kicked out, assaulted.

This was the kind of attention that tarnished Google’s high-tech moonshot, an initially pure concept to bring the utility of mobile devices to glasses. But the world had other ideas, and despite a core enthusiastic group of Glass Explorers anointed by Google to test-drive the gadget over the past two years, the search giant said today it was rethinking the whole project. It would no longer selectively sell Google Glass, the company announced today. The Mountain View, Calif.-based giant had been asking $1,500 for the device.

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