The mastermind behind one of the world’s most distinctive SUV brands says gender imbalance is hurting the automotive industry.

Land Rover design director Gerry McGovern, who works on the luxury brand’s newest models, said the industry needs more women.

“I think for a long time we’ve suffered [from] not having enough automotive female designers,” he said.

According to EY, women comprise only a quarter of the auto industry workforce. But they influence almost 80% of decisions to buy a car, according to market research firm Frost & Sullivan.

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