Anyone who’s ever spent an age agonizing over the perfect witty comment in a greeting card will know that being creative is not easy. But what about those whose job it is to be creative all the time? How do you prime yourself for Eureka moments day after day after day? To help find an answer we asked Danny Schuman, someone in this exact predicament. Danny, who founded Twist, a Chicago-based brand marketing consultancy which has helped brands like PepsiCo, Allstate and MillerCoors, has spent his life generating great ideas that meet difficult challenges. Here’s a glimpse into how he primes himself to stay creative.

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