Tag: Gen Alpha

Locket’s social app is picking up steam with Gen Alpha | TechCrunch

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Locket, a private social networking app for friends, has scored a win with Gen Alpha users following the launch of its latest feature, Rollcall.

The app, which lets friends share photos that then appear in home screen widgets, first hit the top of the App Store’s charts in early 2022 by taking advantage of Apple’s widget system to form the basis of its social network. Instead of updates sent via push notifications, the app’s widget would update to show your friends’ newly posted photos. This, in turn, would drive engagement back in the app, prompting users to share their own photos in return. Locket’s Rollcall feature takes a similar approach by turning Apple platform features into social networking tools, CEO Matt Moss explains. A former Apple Worldwide Developers Conference (WWDC) student scholarship winner, Moss understands that new formats can help attract users and draw people in.

Source: Locket’s social app is picking up steam with Gen Alpha | TechCrunch

From aura farming to Fanum tax: Defining 2025’s viral internet slang | Mashable

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Each year, the internet births a new lexicon, one that’s as fast-moving and unpredictable as the online trends that fuel it. 2025 is no different, with a fresh crop of viral slang that’s quickly become shorthand for everything from viral moments to internet culture’s quirks.

More than words, these phrases are creative expressions of identity in an ever-evolving digital landscape. Whether you’re on TikTok, Twitch, or the latest meme loop, these are the terms that have dominated conversations among Gen Z and Gen Alpha this year.

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Gen Alpha is ready to spend – and they want to be treated like adults | BBC News

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The youngest consumers can’t yet drive themselves to the shops. It won’t stop them from buying like their millennial parents.

When I was 13 in the late 2000s, finally old enough to be dropped off at our local mall in Delaware, US, there was only one place I wanted to shop: Limited Too. The store, founded in 1987, was a younger offshoot of adult clothing brand The Limited, and was a tween fashion destination filled with logo tees, floral sundresses, plaid skirts, denim vests and plenty of sparking accessories.

Limited Too was among many stores of the time that catered to the in-between age – Wet Seal, Delia’s, The Body Shop, Lush, Charlotte Russe – where young people were playing with ideas of who they could become. But by 2008, Limited Too’s retail locations had vanished, many having merged with the tween store Justice, which, as of 2020, also shuttered all physical locations.

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