Tag Archives: Gardein Holiday Roast

I’m a Vegetarian—Will I Eat Lab-Grown Meat? | WIRED

Eschewing meat requires explanation, especially if you were raised an omnivore. Every forkful carries culture and identity in the memory and effort of its preparation. So, on days like Thanksgiving, when vegetarians turn down their family’s lovingly basted golden brown turkey in favor of a Gardein Holiday Roast, a savory loaf of soy protein isolate and vital wheat gluten that comes in a box, the people around them often feel rejected, even judged. Saying no to turkey becomes saying no to tradition, to family. No wonder people turn such baleful eyes on the bloodless lumps of beans and grain brought into their midst.

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