4 Companies That Use Humor in Marketing (And How You Can Too)
Why is humor so effective when it comes to marketing? People always say laughter is the best medicine, and this platitude is starting to impact the marketing strategy of several big brands. Let’s take a look at some examples of companies that successfully added humor to their marketing strategies and how you can do the same.
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My buddy Mona Ismail ran this in her ‘Happy Wednesday’ column:
‘As of tomorrow, employees will only be able to access the building using individual security cards. Pictures will be taken next Wednesday, and employees will receive their cards in two weeks.’
Fred Dales, Microsoft Corp in Redmond WA
‘What I need is an exact list of specific unknown problems we might encounter.’
Lykes Lines Shipping
‘E-mail is not to be used to pass on information or data. It should be used only for company business.’
Accounting manager, Electric Boat Company
‘This project is so important we can’t let things that are more important interfere with it.’
Advertising/ Marketing manager, United Parcel Service
‘Doing it right is no excuse for not meeting the schedule.’
Plant Manager, Delco Corporation
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Dispatches From The Front 