Good news for restaurants and food trucks offering a cup of joe — American consumers are in no mood to go without their daily pick-me-up: coffee.

That’s according to the most recent National Coffee Trends Study Specialty Coffee Report sponsored by the National Coffee Association.

“Inflation is on everyone’s mind,” said Samantha Evans, senior research manager at Dig Insights, during a webinar on the study. “It’s impacting everything everywhere, and seemingly all at once, including how Americans drink and purchase coffee.”

While inflation has come down from 7.5% in January of 2022, people remain worried about personal finances, Evans said. This isn’t surprising as interest rates have increased dramatically in the past year.

“It’s really starting to take a toll on consumers and their finances,” she said.

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