The end of last year, and the beginning of this year, was rocky for businesses on social media. Instagram and Twitter dumped a bunch of fake accounts, and Facebook changed its policy so that inactive accounts would longer be including in a page’s total fans. Of course ostensibly this is a good thing – why would you want to market to a bunch of fake and inactive followers – but as most people know, higher follower counts on social media do help to boost a business’s credibility online. Losing a ton of people, then, can feel like a real shock. But don’t panic; there are a few things you can do.

Figure out why

Now, if you bought followers and, one day, they all disappeared, you know why. But a lot of small business owners never saw the point to buying fans, and they still occasionally see drastic dips in their follower totals. If you count yourself among them, there are few things that may have happened. The first is that you simply haven’t done very much in a while.

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