Facebook’s privacy policy and their sharp treatment of it’s nearly half billion users is creating a huge backlash as the company attempts to push more and more private data into the public eye. I know I’m getting tired of dealing the daily interface changes, how about you?
Read the article about the partial security roll back and how Mark Zuckerberg’s personal information got out into the open here.
Get ready for this. You’re being ev
aluated, no, judged by the company you keep on social networking sites. Using public data, new firms are making some pretty sweeping judgments about you based on what you freely post on sites like MySpace, Twitter and Facebook.
70% of U.S. consumers claiming they “definitely would not” allow advertisers to track their online behavior–even if they remained anonymous–its unlikely consumers will react favorably to businesses monitoring and ranking their social “footprints.” According to the CDT’s Dempsey, further oversight is inevitable, and will likely lead to more transparency. Ultimately, however, Dempsey believes consumers get what they pay for.
“Social networking is part of the advertising-supported Internet,” he says. “It’s one of the free services we all enjoy. Now people are becoming aware there is a cost.”
“When you’re admin of a group, you can basically do anything you want with it,” the group’s Web page states. “You can change it’s name, and the groups members won’t even get a notification of it. You can send mails to all members and edit info.” An evildoer could seize a widowed group (such as the hypothetical group “Sweet Valley High LoOoOoVeS Robert Pattison,” for instance) and change the name to something offensive (like “The Coalition for Pedophile’s Rights”), thereby damaging the image of the group members.
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If you think the combined stuttering of Twitter, Facebook, and LiveJournal this morning–which has been attributed to several DDOS attacks–were rough for you, well, try dipping into the shoes of the developers who make software based on Facebook and Twitter APIs.
Marketing, as it has been taught for the last couple of decades, involves identifying prospects by their preferences, demographics, and psychographics along with a host of other factors to try to craft the perfect message to reach them. The prospects are split off from their homogenous groups into market segments to be carpet bombed with logos, ad copy, videos, offers, coupons, radio and television ads with the fervent hope they will purchase something from us.
If there is one lesson from the rise of social networking, it’s that people don’t care about brands anymore, they are brands. They sell to us as much as we sell to them.
Continue reading “Brain Wave Zero | Peter Mehit”
Mark Zuckerberg just released his new book, ‘Viral Loop’ which provides a way to measure the value of Facebook friends. The interview deals with the launch of Facebook, but little to do with the Viral Loop widget, which they invite you to download. The widget is interesting and worth taking a look at.
Check out the article here.
A great article about segmenting your friend lists to keep your personal and business life separate.
Dispatches From The Front 