Every business faces the difficult challenge of determining where to best direct its digital marketing spend. Figuring out which platforms will be the most profitable for your business depends on your target audience, your budget, and how people find products and services like yours.
But there are some overall strengths and weaknesses to each of the major digital marketing platforms, and your brand should consider them before determining how and where you allocate your digital marketing budget.
Although nearly all social networking platforms now have their own completely integrated advertising systems, when it comes to audience, insights and features, Facebook is still the premier platform. For businesses, that means that Facebook is the best place to get started. However, unfortunately, Facebook might be an excellent advertising platform, but that doesn’t mean it is used effectively by all brands. Many of them ending up wasting resources and money, because they don’t understand how to properly use it or don’t have an effective strategy. Hopefully, you are not one of them. All it takes to be successful is some knowledge of the way that Facebook advertising works along with some best practices.
The follow are my five best tips for creating highly effective Facebook ad campaigns:
Dispatches From The Front 