You may have heard it said ‘Stories Sell’.  It’s true.  We really connect to a good story and it’s a proven marketing and sales tactic. You know this instinctively, you only buy something when you really ‘believe’ it.  And you can take any example from your own life.  Think about the last purchase you made; what was the pitch?  What did you believe when you bought it?  I can guarantee you, it was a great story.

However, I’m not writing about new ‘tactics’ here.  I want to write about something much more authentic and personal than the latest proven business building gimmick.

And what’s this got to do with your business?  Well you can be the very best in the world at what you do but if you can’t sell your services, you simply don’t have a business.

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