The business benefits of video for brand discovery, web traffic and customer engagement have been widely documented over the years. But do people really find videos helpful in making purchasing decisions? In a recent survey of more than 1,000 U.S. adults, we learned that videos created by businesses really do help people make more confident shopping decisions and feel more connected to a brand. A whopping 96 percent of all respondents said they find video helpful when making purchase decisions online, and 73 percent said they are more likely to purchase a product after watching a marketing video. These are pretty convincing reasons to invest in video!

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