As a small business owner, you must consider how customers perceive your brand constantly. One way you might damage their perception accidentally and harm your reputation is by foisting an annoying email marketing campaign upon their inboxes. While email can be an effective — and cost-effective — marketing method, companies must find a way to enjoy its benefits while building positive customer relationships and respecting their recipients.
We’ll highlight 10 email marketing best practices and share examples of top marketing software that can simplify your efforts and take the guesswork out of your campaigns.
