Email is an effective and affordable digital marketing strategy that many businesses rely on to reach customers. Implementing email marketing is straightforward, thanks to templates and platforms that allow you to segment your lists and track results. Notably, email helps you deliver personalized content based on customer purchase history and prospect engagement, and customers can respond directly to offers.

However, like all marketing channels, email marketing has its share of obstacles. We’ll examine the most significant issues plaguing marketers and how to use email marketing best practices to address them.

Email marketing challenges and solutions

The biggest email marketing challenges include earning new subscribers, increasing open rates, retaining subscribers, improving deliverability, boosting click-through rates, and achieving a measurable return on investment (ROI). Here’s a look at these top obstacles and their solutions.

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