Tag: domain name

Why Your Internet Domain Name Is Valuable Real Estate for Your Business | AllBusiness.com

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We have recently seen some blockbuster acquisitions of internet real estate in the form of premium, dotcom domain names. NFTs.com was acquired for a reported $15 million, and HubSpot acquired Connect.com for $10 million. Over the last few years, exact match keywords have become important, valuable digital assets and signify a transformational shift in the way premium internet domain names are valued.

In the BG (Before Google) era, most people navigated the web by typing a keyword or domain name into their browser. Having a world-class domain name and brand was almost like owning a “TV network,” but one that is global and without walls. Initially, the focus was on one-word, generic domain names that represent a massive global category, such as Sweeptakes.com or Home.com.

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Basics For Choosing A Domain Name | Getentrepreneurial.com

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Did you know that if you don’t make an effort to protect your brand name (which may or may not be your business name), you could lose your rights to trademark it or to enforce it once it’s been trademarked?

That means you might not be able to prevent others in the future from profiting from your brand or confusing consumers about your brand.

The first step to protect your brand is to federally trademark it, so you can legally enforce your rights to it. Another critical step is developing and implementing a domain name strategy.

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It’s all in a name… | The Startup Magazine

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Your domain name is your identity on the web. It is the starting point of your journey online, but more importantly it is the go-to destination for all your traffic – and therefore it needs to be the right one to showcase your business. Choosing your domain name is a decision not to be taken lightly. You want to make sure you choose one that reflects your business or venture, so people instantly know they have found the right website. But you also need to ask yourself how easy it is to find and to promote.

To make the decision process just that little bit easier, we’ve put together a few key points for you to consider when choosing your domain name:

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