Tag: Digital Strategy

10 Frequently Asked Questions About Domain Names | AllBusiness.com

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The choice of domain name is one of the most important decisions a business owner will make in establishing an online presence. Whether you are launching a new business or re-evaluating your digital strategy, understanding the fundamentals of domain names is essential. Below are ten of the most frequently asked questions about domain names, drawing on articles from http://www.allbusiness.com and research assistance from AI.

1. What Is a Domain Name?

A domain name is the human-readable address used to identify a website on the internet. Every computer on the internet has an Internet Protocol (IP) address—a unique string of numbers such as 165.166.0.2. Because remembering numerical IP addresses would be nearly impossible, computer scientists created the Domain Name System (DNS) to assign a readable name to each numeric address. The result is that instead of typing a string of numbers, users simply type a name like “Amazon.com” to reach a website.

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4 Surprising Words That Should Define Your Digital Strategy in 2017 | Adweek

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The tree-decorating selfies have inundated Instagram, you’re receiving multiple festive discount emails each day, and you’re already having flashbacks to office holiday parties from years past.

That’s right, it’s the end of the year for marketers, and that means it’s time to look ahead to what trends, obstacles and issues we can expect in the coming year.

Instead of pointing you to some of the more popular acronyms of late—IOT, OTT, VR, AR, AI, etc.—I’ve instead boiled it down to four deceptively simple words that should help you focus your digital strategy in 2017.

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