How to Differentiate Your Product From the Competition | Business.com

As a business owner, understanding how to differentiate your brand from competitors is crucial. Business differentiation gives you the upper hand; it’s how you distinguish yourself from your rivals in a way that piques interest and keeps customers happy.

We’ll outline seven ways to differentiate your offerings from the competition’s, explain more about product differentiation and share examples of businesses that have successfully separated themselves from the competition.

How to differentiate your products and services

You can rise above the competition in many ways. Consider the following suggestions to go the extra mile, ensure customer happiness, and set yourself apart from your rivals.

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