Smile Direct Club has shut down months after filing for bankruptcy in the US, leaving some customers confused and stranded as their treatment is ongoing.
Best known for selling clear aligners remotely, the firm said it had made the “incredibly difficult decision” to wind down operations late on Friday.
The US-based dentistry company was offering aligners for about £1,800 without the need to visit a dentist.
A last-ditch rescue attempt failed though as it was weighed down by debt.
Founded in 2014, the orthodontics company styled itself as a disruptor to the “bricks-and-mortar” dental industry.
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