Grubhub’s 2024 Delivered Trends Report highlights the growing demand for unique, bold, and over-the-top delivery experiences. For small restaurant owners, the report offers valuable insights into consumer preferences and strategies to capitalize on these emerging trends. Here’s what the findings mean for your business and how you can adapt to thrive.

Protein Dominance: Chicken Leads the Pack

With chicken accounting for nearly 40% of Grubhub restaurant orders, the demand for protein-packed meals is undeniable. Small restaurant owners should:

• Feature customizable protein options on your menu, like double protein or unique protein pairings, to attract health-conscious and meal-prepping customers.
• Highlight popular trends like cottage cheese-based dishes, which are experiencing a renaissance. If your kitchen has the capability, experiment with incorporating high-protein options like cottage cheese toast or flatbreads.

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