In this episode of the Duct Tape Marketing Podcast, I interview David Newman. He’s the founder of the Do It! MBA mentoring program and the host of The Selling Show, a top-rated business podcast. He is the author of the business bestseller Do It! Marketing, and his new book, Do It! Selling, where David helps professional services sellers land better clients, bigger deals, and higher fees.
Successful selling requires reframing sales as an invitation, and a conversation with an approach to authenticity, curiosity, and service. David Newman joins me to talk about the frameworks needed to generate more effective selling. This requires developing skills of being strategically dumb and perpetually curious, digging deeper into the problem. David emphasizes the importance of focusing on the prospect’s needs and cultivating a mindset of curiosity.