For many of Mode’s employees, this is their first job at an analytics company. Those team members often assume that Mode’s internal analytics processes mirror the way analysis is commonly conducted within other organizations. In some ways, that assumption holds true. As CEO Derek Steer puts it, “I wish I had a more mind-blowing story for how we do internal reporting… But mostly, it’s funnel analysis.” That said, we approach analysis from some uncommon angles.
Frequently, we begin an analysis with a one-off report, rather than setting out to build a big dashboard. Many of our most technically proficient internal users, who produce some of our best analysis, are on the Customer Success team. And reports that are built with one purpose often find extended lifespans as reusable tools. In this post, we’ll take a look at some of the uncommon analytics practices internally at Mode.