Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile is an effective platform for driving purchases. Keeping customers satisfied and happily engaged is something every brand and business wants to champion.

A growing number of mobile consumers prefer and appreciate the ease of access from a simple link in a text message. The simplicity and ubiquity of text messaging have enabled it to emerge as a differentiated business-to-consumer engagement channel. It offers several benefits to marketers looking to engage target shoppers on their mobile devices, ensuring their preferences and convenience are respected.

While many marketers are still playing catch-up with mobile engagement, several recent trends suggest convenience holds the key to deepening mobile engagement and responding to consumer expectations. Text messaging is one such proven approach and it’s a highly effective engagement strategy for mobile marketers.

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