crisis – Dispatches From The Front

At some point, most businesses will face a crisis in today’s fast-paced, constantly changing, and social-media-driven world. When an organization is in the midst of one, it’s essential to provide stakeholders, employees, and customers with a clear, heartfelt message. How quickly — and how sincerely — you respond can make the difference between rebuilding trust and spending months trying to repair your reputation.

Planning your crisis communications in advance can help any organization navigate a PR nightmare. Like preparing for a storm, equipping leadership teams and employees for a downturn can reduce anxiety and build confidence. We’ll highlight six crisis communication strategies and share mistakes to avoid.

Effective strategies for crisis communication

Whether your crisis stems from natural disasters, financial setbacks, personnel issues, organizational failures, or technology breakdowns, the following crisis communication strategies can help lessen the blow, steady the ship, and set you on a path toward recovery.

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Staying calm in a crisis is often easier said than done. When an emergency or unexpected and disruptive situation hits, your adrenaline rises, your thoughts start to race and your body and mind both go into reaction mode. Those fast, impulsive reactions are beneficial in some types of emergencies, like that of an older world where a predator was chasing you. But in the modern business world, such reactions usually create more problems than they solve.

The following five scenarios are especially sensitive to anxious reactions. So, instead of resorting to panic and instinct, take your time to approach these dilemmas carefully and methodically:

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