Tag Archives: consumer data

Businesses Are Collecting Data. How Are They Using It? | Business News Daily

Many businesses collect data for multifold purposes. Here’s how to know what they’re doing with your personal data and whether it is secure.

  • Businesses may collect consumer data and use it to power better customer experiences and marketing strategies. They may also sell this data for revenue.
  • The European Union’s General Data Protection Requirements (GDPR) is a comprehensive law that regulates any company with EU-based shoppers. California, Colorado and Virginia have enacted similar laws, though there is no federal equivalent.
  • Use VPNs, employ ad blockers, avoid linking apps, choose nameworthy apps and sign up for non-essential services with fake information to protect your data.
  • This article is for consumers who want to know how businesses use their personal data and how to protect this data.

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